Winning Numbers for JKL!
Fringe Ratings Report: ABC Late-Night Programming: Week of February 7, 2011
ABC Grows its Overall Audience in Late-Night Year to Year
“JKL” Tops CBS’ “Ferguson” in Key Adults for the 7th Week in a Row
“Jimmy Kimmel Live” (Monday – Friday)
In its new time slot, ABC’s “Jimmy Kimmel Live” built by 4% in Adults 18-49 (732,000 vs. 706,000) and by 12% among Adults 18-34 (274,000 vs. 245,000) over its performance in its previous time slot this season. In fact, “JKL” improved its lead-in retention among both young adult demos, retaining a strong 78% of its “Nightline” lead-in among Adults 18-34 (274,000 vs. 351,000) for the week of February 7, 2011.
· ABC’s “JKL” beat CBS’ “The Late Late Show with Craig Ferguson” by 10% in Adults 18-49 (732,000 vs. 666,000) and by 17% in Adults 18-34 (274,000 vs. 235,000), marking the 7th week in a row “JKL” beat the CBS late-night program in both young adult demos.
And there's your week ... in Numbers!
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