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Mar 24, 2011

And the Numbers Look Good Again for Jimmy Kimmel Live!

During the week of March 14, 2011, ABC’s Jimmy Kimmel Live saw double-digit week-to-week increases in Total Viewers (+18%), Adults 18-34 (+64%) and Adults 18-49 (+13%), marking the ABC late night program’s 2nd-strongest performance in 5 weeks in viewers and Adults 18-34 – since w/o 2/7/11. In addition, JKL was up in viewers (+24%), Adults 18-34 (+76%) and Adults 18-49 (+27%) over the same week last year (w/o 3/15/10) by season-best margins, building its overall audience over the year-ago week for the 4th time in the last 5 weeks. Impressively, JKL posted the largest year-to-year increase of any late-night broadcast program in both young adult demos.

· Posting season-best telecast numbers in Total Viewers, Adults 18-34 and Adults 18-49, JKL’s Monday airing (3/14/11) turned in the ABC late-night program’s best numbers on the evening in more than 2 years - since 3/2/09. In fact, excluding the NBA Finals-led broadcasts in June, JKL’s Monday telecast drew the late-night program’s largest Adult 18-34 audience on any night in over 2 years and its 2nd-best Adult 18-49 number in almost 10 months – since 3/2/09 and 5/25/10, respectively.

· On that evening, JKL bettered CBS’ Late Show with David Letterman by an impressive 59% in Adults 18-34 and also bested NBC’s The Tonight Show with Jay Leno by a strong 32%. Further, on that Monday airing, JKL topped NBC’s Late Night with Jimmy Fallon by a solid 23% in Adults 18-49 and beat CBS’ The Late Late Show with Craig Ferguson by a resounding 60%. In addition, JKL drew 25% more overall viewers than NBC’s Fallon on the night and 45% more than CBS’ Ferguson.

· During the week of March 14, ABC’s JKL beat CBS’ Ferguson by 3% in Total Viewers and by 2% in Adults 18-34, besting the CBS late-night program for the 10th time in the last 11 weeks in the key young adult demo.

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